Exactly. I'm not saying "make everything as loud as possible!" I'm just saying that loudness is here, it's been here, it's staying, and a bunch of old guys whining about it isn't gonna make it go away. It's gonna take a movement from young and hip "artists" to speak out against loudness if there's any hope in reversing the trend.
It's basically gonna take a PSA from Lady Gaga during the superbowl showcasing the differences between loud and dynamic to get people to even consider the differences.
All it will take is someone popular like a GooGooGaGa to put out one album that's not smashed and has exquisite dynamics, either just to try and be as different as wearing a dress made out of meat, or as a homage to "old school" - as every big artist is want to do once they get bigger than life - and have it sell gold or platinum like every other GooGooGaGa album. The next week, you'll have dynamics be the new fad and crushed garbage be "so last year".
You keep insisting that there's a good reason that everybody smashes. The problem is, there really isn't. It's all been assumption and "conventional wisdom" by people who couldn't buy a clue otherwise. These are the same people who thought it was a good idea to borrow money to buy houses they couldn't afford and that they didn't even need, just because that's what everybody else was doing.
There isn't a single shred of real evidence, pollstering, testing or anything else that ha ever actually demonstrated that crushed dynamics are preferred or sell better for anybody, period.
You keep saying that it's right because it's successful, yet since the latest crushing craze started, sales of music have plummeted through the floor and the Internet has been filled with people complaining that they won't buy albums and singles because they just aren't good enough to bother buying. There's your supply and demand in action.
There's not a single case where an album's or a band's dynamics have gone from normal to smashed and the general consensus response from the public has been positive, yet there are many famous cases where it has been negative.
And somehow, people are not too lazy to use their dumb phones for everything (except actually using them as phones) and push a trillion buttons a day, but somehow they're too lazy to adjust the volume on the music they're listening to.
And that's disregarding
what you actually see in real life use, where they're constantly turning up the songs they like, and turning down the ones they don't, even though they are all smashed and at the relatively same volume before they do that anyway.
But then again, everybody is wasting their time explaining this to Gerg, who is an old-timer himself - or at least that's what his on-line persona pretends to be everywhere except in this topic - because he has now proven himself to be self-contradictory all over the place, and that he's the one being the grumpy old man complaining about those who advocate doing exactly what he does himself with his own recordings, simply for the sake of complaining.
G.