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Road to fame
Having rap video on BET is start for teen
By Laura McFarland, Rocky Mount Telegram
Thursday, December 06, 2007
. . . . While his peers may be dreaming of fame as rappers, Johnte' Davis is on his way there. His 'Red Monkey Jeans' video premiered Tuesday night on '106 and Park' on BET.
When the hosts of the music video show "106 and Park" announced that Davis' video was about to air, the room went wild, said his dad John Davis.
. . . .
For the most part, Davis, a senior at Northern Nash High School, seems to be taking in stride a situation that might overwhelm many 17-year-olds. Eight months earlier, when he filmed the music video about a line of popular blue jeans that can cost hundreds of dollars and sent it to BET, he had no idea the response it would receive.
"Red Monkey" first drew attention in a weekly Monday video review meeting, said Kelly Griffin, senior director of music programming at BET. It is rare to find a video that has such an immediate impact on an entire room – much less one by an unknown, underage artist – but this one did, he said.
"We put it in the machine, and there was just something about the style, the charismatic way this video was shot. You could tell it was done on a budget, but it was done very creatively. The song itself was a winner," Griffin said.
The video has been played on "Rap City" for a week, but it premiered as the "New Joint," or hot upcoming video, on "106 and Park" before going into regular rotation, Griffin said.
The video was shot by Chicago-based V. Labar Productions in April at different locations around Rocky Mount, John Davis said. Just a few weeks after that, the network was flying Johnte' and his family to New York for meetings.
- - -
Though success seems to have happened overnight for the young artist, he has actually been rapping since he was 12. With his parents' encouragement, he started writing his own songs and performing them at schools, businesses and as the occasional opening act at clubs.
He looks younger than his age and is a self-confessed clown, but he takes a serious stance on his musical content, due in large part to the way his parents have raised him, Johnte' Davis said. In his songs, he does not use curse words or derogatory words about others, especially women.
"The message I want to send is that you can be a clean rapper and still be successful. ... I have a mom and a sister, and I would feel bad calling women that and then have to look them in the face," Johnte' Davis said.
Instead he has songs such as "Rep Your City, Rep Your State," which encourages people to take pride in their hometowns, and "Get Your Granny On," based on seeing his grandmother in a wheelchair running away from a snake in the front yard. She laughs every time she hears the song.
. . .
http://www.rockymounttelegram.com/marquee/content/marquee/stories/2007/12/06/BET.html
if u want to read the entire article . . .
NOW ITS TIME TO BUILD . . . HOW CAN THE FAM ROUND HERE GIT THIS TYPE OF THING CRACKIN!!?
Having rap video on BET is start for teen
By Laura McFarland, Rocky Mount Telegram
Thursday, December 06, 2007
. . . . While his peers may be dreaming of fame as rappers, Johnte' Davis is on his way there. His 'Red Monkey Jeans' video premiered Tuesday night on '106 and Park' on BET.
When the hosts of the music video show "106 and Park" announced that Davis' video was about to air, the room went wild, said his dad John Davis.
. . . .
For the most part, Davis, a senior at Northern Nash High School, seems to be taking in stride a situation that might overwhelm many 17-year-olds. Eight months earlier, when he filmed the music video about a line of popular blue jeans that can cost hundreds of dollars and sent it to BET, he had no idea the response it would receive.
"Red Monkey" first drew attention in a weekly Monday video review meeting, said Kelly Griffin, senior director of music programming at BET. It is rare to find a video that has such an immediate impact on an entire room – much less one by an unknown, underage artist – but this one did, he said.
"We put it in the machine, and there was just something about the style, the charismatic way this video was shot. You could tell it was done on a budget, but it was done very creatively. The song itself was a winner," Griffin said.
The video has been played on "Rap City" for a week, but it premiered as the "New Joint," or hot upcoming video, on "106 and Park" before going into regular rotation, Griffin said.
The video was shot by Chicago-based V. Labar Productions in April at different locations around Rocky Mount, John Davis said. Just a few weeks after that, the network was flying Johnte' and his family to New York for meetings.
- - -
Though success seems to have happened overnight for the young artist, he has actually been rapping since he was 12. With his parents' encouragement, he started writing his own songs and performing them at schools, businesses and as the occasional opening act at clubs.
He looks younger than his age and is a self-confessed clown, but he takes a serious stance on his musical content, due in large part to the way his parents have raised him, Johnte' Davis said. In his songs, he does not use curse words or derogatory words about others, especially women.
"The message I want to send is that you can be a clean rapper and still be successful. ... I have a mom and a sister, and I would feel bad calling women that and then have to look them in the face," Johnte' Davis said.
Instead he has songs such as "Rep Your City, Rep Your State," which encourages people to take pride in their hometowns, and "Get Your Granny On," based on seeing his grandmother in a wheelchair running away from a snake in the front yard. She laughs every time she hears the song.
. . .
http://www.rockymounttelegram.com/marquee/content/marquee/stories/2007/12/06/BET.html
if u want to read the entire article . . .
NOW ITS TIME TO BUILD . . . HOW CAN THE FAM ROUND HERE GIT THIS TYPE OF THING CRACKIN!!?