M
mgraffeo
New member
Yo c7sus, FruscianteFan,
you're right. For the most part, you are saying the exact same thing. Just one point of clarification. I tend to agree with FF, that markup is VERY high, on most products (not just in pro audio).
Take that pill you mentioned, which costs about $.05 worth of material, but is being sold at $1.00/pill. There's a reason for the markup. It takes time to design and test that pill. Time where the pill is not making you any money. But you're sure paying people to do the work on it. It also costs money to handle the distribution of the product. Also, it takes a sales force to sell the stuff. There's advertising, product literature, etc.
Anywho, point is that there's lots of costs which are not covered in the "raw materials" which make up the product. These costs should be passed along to the customer, because the company will go out of business otherwise. You can't just pay for the raw materials; you have to pay for the design as well.
The same is true of high end audio. Except, they don't make money back on volume sales. So, they pump quality into the product, and also pump a markup into it. Otherwise, they'd never recoup the cost of getting to the point of selling the product. Remember, they also have to eat the cost of all the parts they throw away, in their rigorous QC checks
I'd be willing to bet that the guess of about $500 worth of parts going into an Avalon is probably pretty close. We pay for the design, the name, the consistency, and the labor, which most people are not willing to (or able to) do themselves.
Universally, if you have the know-how to do the work, you're going to save money going the DIY route. And if it gets you going, it's even better, since you're probably going to enjoy it.
Good luck!
-mg
you're right. For the most part, you are saying the exact same thing. Just one point of clarification. I tend to agree with FF, that markup is VERY high, on most products (not just in pro audio).
Take that pill you mentioned, which costs about $.05 worth of material, but is being sold at $1.00/pill. There's a reason for the markup. It takes time to design and test that pill. Time where the pill is not making you any money. But you're sure paying people to do the work on it. It also costs money to handle the distribution of the product. Also, it takes a sales force to sell the stuff. There's advertising, product literature, etc.
Anywho, point is that there's lots of costs which are not covered in the "raw materials" which make up the product. These costs should be passed along to the customer, because the company will go out of business otherwise. You can't just pay for the raw materials; you have to pay for the design as well.
The same is true of high end audio. Except, they don't make money back on volume sales. So, they pump quality into the product, and also pump a markup into it. Otherwise, they'd never recoup the cost of getting to the point of selling the product. Remember, they also have to eat the cost of all the parts they throw away, in their rigorous QC checks
I'd be willing to bet that the guess of about $500 worth of parts going into an Avalon is probably pretty close. We pay for the design, the name, the consistency, and the labor, which most people are not willing to (or able to) do themselves.
Universally, if you have the know-how to do the work, you're going to save money going the DIY route. And if it gets you going, it's even better, since you're probably going to enjoy it.
Good luck!
-mg