Ya know why is that so rare these days.
I earned a BBA in marketing (before I went back to school and into the medical field) because I did not want to do sales and the whole marketing concept they taught me in a nutshell was this:
Do your research to find out what un-met (or under-met) needs exist in the market place. Figure out what they can pay (not what you can gouge them for), what they want/need with what features, do it better than anyone else for your price point and let them know when and where it is available.
AKA "Build a better a better mouse trap and the world will beat a path to your door."
Nowhere in that concept was "sales" in the sense it is still used today.
It is refreshing to read about FMR and some other company's here that actually do this but disheartening that so few other companies in all industries can figure this simple concept out.
While building the RNP *with its features and price point) borders on rocket science to me - recognizing the opportunity and need in the market place for it ceritainly is not.
I agree it is soooo refreshing to hear someone be honest about their products benefits and potential shortcomings instead of corporate BS smoke screens that is labeled as "marketing".