That's a good idea, gully ... if your music appeals to that crowd. But the concept is still good ... get your music heard by the most likely buyers.
I've been selling my debut release on the net for a month now (since Nov 1), 30 sold to date ... averaging a little over one per day ... but that's a slanted statistic ... as most of the sales came in the first couple weeks, things have slowed up measurably since. The curious thing is that although I've offered several packaging option price points, most of the sales have been the more expensive full package.
What I've been doing is:
1) Collecting emails and soft trickle marketing (quick, gentle, regular reminders to purchase) via online to a wide base.
2) Created an interactive site for fans, friends and family ... with a discussion forum and online photo gallery. The discussion forum has been pretty inactive, the photo gallery is very active.
3) I do not gig (though I have in the past), and don't plan to gig ... as I bore with it too easily.
I chose the
www.cafepress.com route ... where a professional CD-R is generated w/ a printed booklet and jewel case
as the orders come in. Manufacturing cost is $8.99/cd for the full package and $4.99 if you send a printed CD w/ a white sleeve envelope. Cafepress is also good from a marketing standpoint, as it allows sales of fan support items ... such as tshirts/pens/coffee mugs and the like. Part of my revenue over the last month has come from these sales.
The main benefit though is that you don't wind up w/ a lot of coasters on your hands. The detriment is that the manufacturing cost is VERY high. BUT- as folks have said above- I don't intend to make a ton of money off of this ... I just want to minimize the amount of money I lose. My life is full otherwise.
My other distribution venue is CDBaby ... where, frankly, I don't plan on selling a ton of CDs. IMO the REAL benefit of CDBaby affiliation lies in the ability to digitally distribute through their associated online partners. THAT'S why I use CDBaby. The minor benefit is that through producing the CD's yourself, you can hit a good pricepoint and make more money than through cafepress.
If you want to see what I've set up, please visit my site below ... and drop me a note to let me know what you thought. I'd be happy to share any thoughts on the process ... as I'm still in the process of building things ... and looking for better ways to gain more exposure to the right people (which is how this post started).
This is a super thread ... for making the music is only a small part of the challenge to be heard ... getting heard is vastly harder.
Best,
Kev