Yep, and according to the local business both Gibson and Fender have made it near impossible to carry their line if your not big box because the min order has gone up through the years.
Plus all the "crap" that everyone refers to is easier to sell. Easier to blow out cheap shit like strings, sub $200 amps and guitars than it is a $4k les paul that might sit for a year or more before it walks out the door. Especially if your a small store.
And not only that, huge companies like Gibson and Fender will dictate how many other brands and which models you can carry before they let you sell their stuff. For example, if you carry more Ibanezes or ESP's than Gibson is comfortable with...then too bad for you. cut back on your non-Gibson inventory or you don't get to sell any new Gibsons. Good luck with that. Better stock up on used stuff.