Promoting music online?

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FoulPhil said:
I have found that the majority of what's been said in this post to be complete bull shit. You can sign up for all the sites and promote your shit every single day for the last 12 months and reach a massive amount of people, but that doesn't mean it's going to do jack for you. You can have 100 thousand fans on your reverberation and still not sell a single copy of your CD. The absolute truth is you do have to sit there every day and promote as much as you can any way that you can, but blindly adding friends isn't going to do anything for you. You have to find your target audience and collect resources that will help you keep in touch with them, with out spamming. It's a total waste of time to have a ton of people on your social net works unless they are die hard fans of the kind of music you play.

It's a waste of time to reply to every single person who visits your page. they still wont buy jack. If your video on YouTube doesn't go viral it's useless and will sit there for months and get only a few hundred views if you're lucky.

Unless you find a way to get SERIOUS exposure and become a house hold name or internet name lol you're just going to stay a part of the cesspool of garbage music that's flooded the internet.
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Clearly, you've never heard of Tyler Ward.
 
I find that having good quality recordings is probably the 1st thing you should do. This will translate into more people listening to your music and in turn generate more fans.
 
Greg_L said:
You mean that one guy out of hundreds of millions?
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Yep, he'd be the one. His marketing is what got him to where he is. His manager made several fake Facebook accounts when he got started and mass added all the friends he could and continually posted his YouTube videos all over Facebook on these accounts, thus effectively reaching several thousand people. Some of these people "fell in love" with his music and style, and started posting his videos on their Facebook accounts, which eventually brought him up to 150 million+ YouTube views, and considering the estimate that 1 of 50 people who see a music video by an "unknown musician" download at least one of their songs on iTunes, I would say he's doing pretty damn well and it all comes back to his marketing.

Ever heard of "Friday" by Rebecca Black? She got to where she is (yes, the most hated viral musician in the world) because her record label, Ark Records, or something like that, sent a copy of her song to every popular morning show in America (by morning show I mean radio morning shows) who told the world that it was the most annoying song ever written and that nobody should ever listen to it. And because they played a bit of it on the radio, and to make a long story short, that stupid song ended up earning roughly $150,000 from iTunes sales alone and probably about the same from Amazon MP3. They effectively turned a dud into a hit, simply by using creative marketing tactics.

heatmiser said:
I haven't heard of them. Are they famous or something?
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I won't put a link to any of his stuff here, but just look him up on YouTube.
 
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GeoffryMcDonald said:
I won't put a link to any of his stuff here, but just look him up on YouTube.
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Ok, I checked and he is all over the damned thing. Didn't ring a bell with me, but I'm guessing my 11 yr. old daughter probably knows who he is.
 
heatmiser said:
Ok, I checked and he is all over the damned thing. Didn't ring a bell with me, but I'm guessing my 11 yr. old daughter probably knows who he is.
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If I had to take a stab at it, I'd probably guess that she doesn't, his target is more 15-25ish, but if she listens to a lot of covers then she probably has.
 
GeoffryMcDonald said:
Ever heard of "Friday" by Rebecca Black? She got to where she is (yes, the most hated viral musician in the world) because her record label, Ark Records, or something like that, sent a copy of her song to every popular morning show in America (by morning show I mean radio morning shows) who told the world that it was the most annoying song ever written and that nobody should ever listen to it. And because they played a bit of it on the radio, and to make a long story short, that stupid song ended up earning roughly $150,000 from iTunes sales alone and probably about the same from Amazon MP3. They effectively turned a dud into a hit, simply by using creative marketing tactics.
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not that im disagreeing with you but these could be seen as anomalies rather than the norm

certainly with that Friday track...I wonder how much $$$ she'll receive from it all and if the negative view of the song has all but killed any chance of a career in the industry at such a young age, would it have been worth it for her in the long term??
 
kcearl said:
not that im disagreeing with you but these could be seen as anomalies rather than the norm

certainly with that Friday track...I wonder how much $$$ she'll receive from it all and if the negative view of the song has all but killed any chance of a career in the industry at such a young age, would it have been worth it for her in the long term??
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Perhaps, but how many people that you know have sent their tracks to every morning show in America? (I'm pretty sure that's what helped "Lady" GaGa
[if she is even a lady, although that's a discussion for another time] start her very successful career)

Well, I heard on some radio show that she made roughly $120,000 (most of which went to her parents no doubt) from sales. It's probably up to like $130,000 by now.

And I'm not so sure that she's ruined her chance at having a successful career, I mean, more than likely it has, however, everybody thought Brittney Spears' career was over after she went crazy and shaved her head, but she has certainly made a rather huge comeback. My point? I wouldn't count Rebecca Black out yet. Unless she comes up with a song called "Monday" (Monday, Monday, I'm still hung over on Monday, cause you know I spent all my money on booze for the weekend, weekend).

P.S. I've never actually heard the song Friday all the way through, the furthest I made it was 1:30 into it, and even then I almost went crazy.
 
I've heard of a lot of people doing the same thing and being very successful on the Internet. But very few and far between in the grand scope of things. The one guy had his MANAGER doing all the work for him. The other girl got very lucky. I've seen some viral videos on YouTube with very average home recordings, not bad, but not world class studio quality, somewhere on the lower end of the spectrum. Somehow they found a niche that related to mass amounts of people. From an artists stand point, not everyone is in touch with that fresh young pop kid mentality and could never write those types of song, or would ever want to lol.

Most of the stuff people write about in these forums and blogs about promotion is a long and hard road of going through the motions and it not panning out exactly like they would like it. Keep in mind I have come across a few very thought out articles about promotion that were dead on. I'll go back to what I said, unless you're on to something that's going to BLOW UP, you might as well focus on finding people who love your music instead of wasting time on spamming people... LOL

Another example, this one kid who plays Death Core did a cover of the latest viral pop video on YouTube at the time and it sounded like they recorded it pretty damn good. Not that I liked it, but he turned a silly pop song into an extremely metal song and pretty much went viral by riding the band waggon. I'm sure he sold a good amount of CDs for a teenage kid. More than probably most of us have. EDIT> it was actually that sond Friday by the way LOL...
 
GeoffryMcDonald said:
Perhaps, but how many people that you know have sent their tracks to every morning show in America? (I'm pretty sure that's what helped "Lady" GaGa
[if she is even a lady, although that's a discussion for another time] start her very successful career)

Well, I heard on some radio show that she made roughly $120,000 (most of which went to her parents no doubt) from sales. It's probably up to like $130,000 by now.

And I'm not so sure that she's ruined her chance at having a successful career, I mean, more than likely it has, however, everybody thought Brittney Spears' career was over after she went crazy and shaved her head, but she has certainly made a rather huge comeback. My point? I wouldn't count Rebecca Black out yet. Unless she comes up with a song called "Monday" (Monday, Monday, I'm still hung over on Monday, cause you know I spent all my money on booze for the weekend, weekend).

P.S. I've never actually heard the song Friday all the way through, the furthest I made it was 1:30 into it, and even then I almost went crazy.
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Not really the same, Gaga had recorded with Melle Mel, and def jam records and was writing for Britney spears, Fergie etc before Akon pushed her forward to be her own artist..shed even performed at lollapalooza before she was even known as lady gaga

so maybe it helped but it was prolly a small part in a far larger campaign


lol @ gagafacts
 
kcearl said:
Not really the same, Gaga had recorded with Melle Mel, and def jam records and was writing for Britney spears, Fergie etc before Akon pushed her forward to be her own artist..shed even performed at lollapalooza before she was even known as lady gaga

so maybe it helped but it was prolly a small part in a far larger campaign


lol @ gagafacts
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HAHA, Honestly I find it a it a little disturbing that you know so much about GaGa. :laughings:

I wonder what pushed her from writing into being an artist, after all, songwriting is where the real money is ;)

FoulPhil said:
I'll go back to what I said, unless you're on to something that's going to BLOW UP, you might as well focus on finding people who love your music instead of wasting time on spamming people... LOL
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Oh don't get me wrong, I highly disagree with spamming people, I don't think it's good business practice and it can definitely be harmful to your image, but it certainly can work.
 
GeoffryMcDonald said:
HAHA, Honestly I find it a it a little disturbing that you know so much about GaGa. :laughings:

I wonder what pushed her from writing into being an artist, after all, songwriting is where the real money is ;)
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lol I know...I thought she was just manufactured crap until I heard her solo on a piano so I looked her gagafacts up :)

take away all her bullshit as she's a pretty straightforward talented artist, prolly a lot less "special" as well though......clever girl I think, especially as she writes all her material as well

mum mum mum mah po po poker face

:D
 
kcearl said:
prolly a lot less "special" as well though
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And how do you define "Special"? Have you ever seen her music videos? She scares me. Especially with her shoulder horns and cheek bone horns. *shudders*
 
GeoffryMcDonald said:
And how do you define "Special"? Have you ever seen her music videos? She scares me. Especially with her shoulder horns and cheek bone horns. *shudders*
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thats what I mean, without the mad glam and gaga image she would maybe not be as recognised/successful....she's no Alicia Keys so she needed an edge...her image is one she has built for years after burlesque shows in lower manhattan and her first lady starlight persona

like I said..clever girl


lol @ more indepth gagafacts
 
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