What voulme level is best for selling on Itunes?

  • Thread starter Thread starter contactdannyd
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The only reason I got involved in the first place is to outlay the sum of Greg's ongoing arguement. 99% of this arguement is agreed upon by both sides....

Hard limiting and dynamic crushing mixes.....just sucks.
On that, we ALL agree.

Current trend show's no slowing in that practice.
I believe we agree that is true.

When and how this change, if ever, will come about is up for grabs.

I say that competition in the loudness wars is almost required now....people aren't understanding the reason your mix is quieter and they don't care....admittedly a small percentile do care, we are talking about the masses.

I have played mixes for people on their car stereos and I have seen their confusion when they had to reach for the volume knob. Once the volume knob is adjusted, no one says this stinks or it sounds bad....generally, they like what they hear.
The problem is, in this very competitive market in these tough economical times....you need every advantage you can get to make Joe Blow purchase your cd.

Younger people are who buy music, or the majority of it....they have no recollection of the distant and dynamic past. They know loud, they know kicking. There is no basis of comparison....they are conditioned to what "Pro" results sound like. You fall too short of that mark in any of the categories and that is a reason to not buy your cd's and that creates reasons for clients to not call you.
 
Chibi Nappa said:
Lay your logic out for me. Why loudenate? Give me logic, not "it might be disappointing to some people if you don't" or "everybody does it".

Show me logically the argument for something that you know causes people to tune out and turns the sound quality to shit.
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It doesn't always turn the sound quality to shit. But you won't know that because youve read too many loudness war Internet articles. I've already explained my position 100 times. You either can't understand or refuse to understand. Its fine either way. You keep fighting the good fight!
 
showstone said:
Younger people are who buy music, or the majority of it....they have no recollection of the distant and dynamic past. They know loud, they know kicking.
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Almost the entire reason I'm against loudenation is because squashed music can not kick. Loud is obviously not the problem. I have a volume knob and I prefer loud anyway. So no. They have no idea what "kickin" is.
 
I'm with Greg. Y'all are arguing about something that is a fait accompli.

You can either get on board or not, by way of principle or not. If your "professional judgement" is that you want more dynamic range from song to song, DO IT. If not, don't.

There's people who like lo-fi. I'm not one of them. Does that make lo-fi recordings any less important to the people that care about them? Of course not. It is only when you seek to impress some new audience that one has to worry about convention.

If you're not worried about it, why start? And if you are worried about it, please consider the possibility that you are the only person who cares if your music is too loud, too compressed, or too quiet.

Buy my album, please. :)
 
SouthSIDE Glen said:
I would suggest that if you think that there is a level that you need for meTunes, that the best and easiest way to find that out is to grab a few songs off of meTunes and find out by looking at those.

G.
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I can't believe that there were so many pages of argument when Glen provided the sensible answer on page 1.

I would just add to have your track(s) mastered to the same loudness as the quietest iTunes sample that didn't seem _too_ quiet. That way you'll get some quality without being overlooked for being too quiet for your audience's iPods.

sfunny but I only come back to homerecording.com every year or so and it's the same old arguments. My high-horse is pretty sick these days so I like pragmatic answers like this one from Glen.
 
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