The only way I know of,...
is through total disassembly of the unit.
First, you'd split the top & bottom halves of the unit apart.
Then, it depends on what orientation of the cassette mech is presented by splitting the case, but let's assume the cassette mech is still in a face-down orientation.
You'd then unmount the cassette mech from the chassis/mounting plate, and turn it over to expose the pinchweel assembly.
At that point, it's fairly easy to release a spring, remove a C-clip, and replace the pinchwheel assy, complete with rubber tire & armature.
Reassemble in reverse order.
It's a lot of disassembly, screws and wires, but it's not rocket science, & sorry,... I don't think it can be done just from the front.