I agree that he needs to find a vocal style and stick to it.
Yes, the flows are simple and yes he is fronting. I know it, you know it. BUT...that's the difference between us and everybody else. We're all experienced musicians, so we're accustomed to things the way we do it.
As much as "we" don't like it right now, simplistic beats and lyrics (dumbed down rap) is in right now (hopefully it will die off or evolve into something else that's better), so I really can't blame the cat for trying to fit. It's kind of like keeping up with the other kids at school who had the new Nikes while you're trying to make your jeans baggier to hide the New Balance kicks you got on.
Only thing I really have to say is that he needs to figure out what his style should be. You shouldn't have a solo album of just you sounding like a compilation, ya dig?
Fiev,