Impedance matching- as close to 1:1 ratio as possible. Best for power transfer (like a tube amp. The speaker impedance needs to be close to the output impedance of the amp)
Impedance bridging- Somewhere around 1:10. Best for signal transfer, like mic signals or line inputs.
Typical mic- 150ohms
Typical mic pre- 1500ohms
Typical line-level gear 1000ohms
Typical line input- 10,000ohms
For high impedance passive sources, the higher the better for signal quality.
Typical electric guitar pickup- 7000-15000ohms
Typical amp input- 1megohm (1 million ohms)