I found it interesting when Gibson, and now Fender put out a line of Paul's, and Strats that are "aged" looking. I saw a brand new Les Paul yesterday that was selling for $5500. Came from the Gibson Custom shop. Old, and road worn look. Even had dings, and chips. Was the oldest, and hardest played looking guitar on the rack. I played it for two hours, and was one of the finest playing Paul's I have ever held.
However, I wouldn't buy it. I like 'em shinny and new looking. Giving a guitar a look of "character" does not give it the actual character. That has to be earned from time on the road, and the experiences that go with that.
When I ordered my Warlock from the BC Rich Custom shop, it took them 2 months to get the specs right. It took them another 16 months to get the color, and finish right. Looks are important (IMHO). It should be every bit as inspiring in the studio as the sound of an instrument. On stage, it's a total package.