@Scott Baxendale, as business man, completely understands the Total Cost of Ownership, (TCO). The initial CapEx cost is a significant and a barrier to entry. Additionally, the associated costs: shipping, installation, training, etc., add another layer of cost. Then there are upgrades, upkeep, and other costs i.e. cost to run the machine, waste disposal, potential down time, that make this financially prohibitive for a small to mid-size business.
The best point he makes though is regarding his talents and experience. There is his reputation, his experience, his customers, the quality of his work, and moreover, his hands on connection with his patrons. You can't put a price on that.
I like chopped liver, a lot. I make my own. At least I know how, use the right ingredients, spend the time to do it right, and them take joy and appreciation from a job done right!
If you love your job, you'll never work a day in your life.