Right, that's a good thing. For all of my master vol amps, the happy spot seems to start around 4 or 5 on the vol knob. That's just where they come to life. As loud as I like to be, I'm not cranking everything all the time. I'll dime the Plexis because they're just glorious, but the JMP/JCM master vol amps pretty much live between 5 and 7 for recording. They're still loud as shit, but they're not literally cranked. They're not high gain either, but they work great for me. I couldn't be happier with my own guitar tones.
Loudness is relative anyway and in our world of home recording it's obviously dependent on many factors like wives, kids, girlfriends, boyfriends, neighbors, cops, etc. I don't think anyone that knows anything would disagree though that louder is pretty much always better.