Comedy bit marketing...

[Cooney]

Anyone have any advice on how to promote short (45 sec-60 sec) comedy bits?

The type of stuff I am thinking about is the sort of stuff you might hear on radio stations like funny fake commercials or other funny short stuff like fake call-in talk shows, etc.

Any help appreciated.

-Cooney

 

[David Hooper]

Used to promote the stuff at www.cdbaby.com/phone/ and had good luck going directly to morning DJs and others who play this kind of thing. That will get your stuff out to a ton of people quickly.

Do you have a web site? That's always a great idea. We put up www.prankcalls.net to promote this disc and did very well with it.

 

[Cooney]

Hi David,

Thank you for your advice.

What was your plan of attack? It sounds like you made a whole CD worth of bits and then sold the entire CD to stations to use as they wished. Is that correct?

The times I have heard comedy bits played on the radio, they were played during the morning “Zoo Crew” type shows.

Did you market specifically to these people?

I do have a website but it only showcases my illustration work at this point. I do need to update it with my radio commercial and comedy bit information. I am actually thinking that I will constriuct a whole different for my audio stuff.

-Cooney

 

[David Hooper]

Actually, we had a consumer CD, so we just gave promo copies to the media.

Are you looking to sell the bits? That's not going to be easy.

I would suggest using them to sell other things, such as live shows, if you have that option.

 

[Cooney]

Hi David,

Yes, I was hoping to sell the bits.

Perhaps it’ll be a better idea to record a CD of the bits and then distribute that free to radio stations and then listen for airplay. And then just use the airplay as a credential when pitching my services as a producer of radio commercials. Sort of a “They use my work on wkrp, wzxr, etc.” “Have you ever heard the such and such bit? That’s one of mine.”

Thanks again for your valuable advice.