In my opinion, and this is all just my opinion so let me tell you preemptively to kindly shut up if you decide to freak out over it, I think it's time for everyone to just face it and realize that busting your butt to promote yourself is pointless. I'm getting older, wiser, and I've been gigging for quite a while now. Over 20 years, on and off. Mostly on. I've seen many, many, many gung-ho bands come and go. In my gigging life span, I've transversed a few culture shifts. I used to be the guy staying up all night making handmade flyers, spending all night at kinkos making copies of them, and then all the next day walking the streets stapling them to telephone poles and leaving them on cars and in businesses. I've had people pass around notebooks at my shows to write down their MAILING address. That's right, snail mail. We'd mail people flyers in the fucking mail. Crazy, right? Now it's all done through social media. Awesome. Still, the results are the same - no one really cares. No one. They never have, they never will. In fact, it's even worse now than it used to be. There's no money to be made. There used to be, but it's gone now. There's no glory. There's way too many bands just like you trying to do the same thing. There's not enough ears for all the next-big-things out there. The days of being "discovered" are long gone. Record contracts are a joke. Touring? Lol. If traveling to another locale just to play your crap in an empty bar or club because no one has heard of you or cares is your idea of cool, knock yourself out. When it's done you'll ask yourself, "why the fuck did we do this again?" Just get your friends and girlfriends, if you have any, to one of your little shows, if you can book one, and rock out for the fun of it and forget the rockstar dream. That's what I've learned anyway.
