Hi greg it's very easy... there's a widget application to add your music on facebook, myspace or any blog, post it there and your band equity will start to improve. When you reach the first page or the first places in the chart, more people will visit your site, so at first you have to place those widgets everywhere you can, like MTV blogs, Friends or Enemies, etc. You have to make yourself fan of many other bands or labels not only to get them to visit your site, but when you start being a fan, your name will appear in their site, so a lot of people click there (really, they do!!)... Try to be fan of those who are in the N°1 or 2 in the charts, they have a lot of visits, leave a comment on their site (be nice so they approve your comment

).
Well, that's pretty much. There's also the fan reach option, send a massive mail to everyone in your list... personally I don't like this very much because i had no good results, like you said in other posts, they are in the 98% deleted. But on the other hand 2% did click to check my site, and is no waste of time, because is too darn easy and fast.
That is pretty much what i do... but i do it every day (not the massive email). I post on twitter, myspace and facebook my current chart position, and other stuffs, i add songs once in a while or a new version, just to make people (or fool people as you say hahaha) get interested.
As many guys said, you may know what to do, but if you don't take action right now, then don't even bother.
Regards.