It exists due to the anomalies in mechanical motors... it can't be completely eliminated, but better (read, more expensive) motors have less wow and flutter than cheap ones.
There is nothing you can do outside of a product redesign to change that spec (unless you're an electronics designer and can change a product's design after the fact).
Digital equipment has no wow and flutter problems since the data is buffered and streamed from the buffer at a constant rate... so the data is not affected by any mechanical motor inconsistencies.