I've said this before, but since we're on the subject I'll say it again.
One of the things I appreciate about owning something that is well made and ages with use is the appreciation of the slow process of aging.
Leather portfolios, nice furniture, guitars, even a well-made wool rug - all of them develop a patina with age that shows my (or your) mark on it. It becomes unique because of my using of it, as opposed to your using of it. It develops a character that shows the marks of use and ownership of it, some of which can be memorable in their own right.
Falsely aging guitars is just selling a false history, or more accurately, an impression of a history. Like ggunn says, it's like fake boobs and Lambo body kits. Pointless.
I have to wonder if the market for falsely aged guitars reflects that there are some people who have a problem with being seen with a brand-new guitar. 'Course, there are always going to be people who think that something has more intrinsic value just because the price tag is higher.
Earlier today I got an email from Private Reserve Guitars advertising the Fender "Heavy Relic '52 Telecaster" with a price of $4,159.99. Please.
Now, I don't have any problem with an individual taking a guitar and customizing it in any way they want. But agreeing with Drew P, all the amateur aging jobs I've seen just look like shit.