I suspect the market for uber-expensive, "collectable" guitars is a bubble market, that will, one day, pop. Frankly, I was surprised it did not do so about three years ago, when the economy tanked- the market took a considerable dip, but not what I expected. One of the hallmarks of a bubble economy is that the prices paid has little real-world resemblance to "functional" value, which is certainly the case with guitars- once you start paying tens of thousands of dollars for a guitar, you are well past the point of diminishing returns.
I can't afford a Gibson, currently, which is really the main reason I play (among others) an Epi. I got lucky and found a MIA Strat I could afford, but that has not happened with a Gibson for me, yet. Once I got and modded the Epi to what I like, I sorta stopped looking for a Gibson. 'Course, if one falls into my lap...
I have all kinds of mixed emotions about Gibson. Yes, I'd like to own one. The probability of getting a good Gibson is certainly much higher than getting a good China-made guitar, probably even a bit higher than getting a good Epiphone. I agree that they are one of the iconic guitars, and playing one lends the guitarist a bit of cache'. I am no fan of China's business practices, either. OTOH, Gibson seems to not care that headstocks break easily (maybe the reason they don't care is because the break is not covered under the warranty, so this becomes a little source of profit when those broken guitars get sent back to Gibson for "authorized repair,) the company has a broad reputation of being a sucky place to work, and they seem to be willing, to some extend or another, to work both sides of the street when it comes to making instruments in any particular country. Go to Epiphone's website- home page includes the statement "...The Epiphone Company, A part of the Gibson family of brands." Epi's are not made in the US, but the parent company seems happy to allow consumers to make the association if it will sell guitars. But, Gibson rails against LP-shaped guitars made in China. The point of demarcation seems clear enough, if you read between the lines- if Gibson makes money from it, it's okay. If they don't, it's junk.
Really, what does "Made in the USA" mean, anymore? One of my vehicles is a Ford Ranger. It was made in Kentucky- that's in the US, and Ford is a US company. But wait- Mazda's a Japanese company, and the same assembly line made Mazda B-series trucks- one month, Rangers, the next, B's. Pull off the door panel on either truck (I have done this) and you see FoMoCo ovals stamped on them. But, many of the components are made in... Japan, Korea, Mexico, elsewhere. So, what is a made-in-USA vehicle? (I happen to also own a Mazda Protege5, btw.) The same might be said of Gibson guitars (this the point I could not get clarification on from Gibson): Okay, the pups are assembled at a US plant- but where were the magnets, the covers, the screws made? Where was the wire pulled? Somebody knows, but they sure weren't telling me, that day I called Gibson. The most "Made in USA" company I know of is Mag Instruments. The owner of that company insist that every Mag Light be made in the US. It is probably wildly impractical to make every part in the US, but Mag Instruments is dedicated to doing what they can, here in the USA. The most expensive Mag Light cost, what, $50? If a company that makes $50 retail-cost items can do it, there is no reason a company that makes $3,000 retail-cost items can't.
They can, they just don't.