I've been playing drums for almost 50 years (professionally or semi-pro for almost 40). I've been involved with tracking drums for about 35 years (on both sides of the glass).
While I fully agree that knowing how to hit a drum properly is very important (and I am always amazed at how poorly some drummers hit the drum and even more amazed at the poor condition some drummers maintain thier gear) I think it is perhaps overly simplistic to suggest that is the only factor (and I suspect Bulls Hit was at least partially "tounge in cheek").
I have had many people comment on how I was able to make a snare sound better simply from the way I played (no tuning changes, etc) and I take pride that I know how to achieve that (after almost 50 years I certainly better know how). However, making a snare sound better vs. great are waaaay different concepts.
I would agree that if you start with a decent snare (doesn't have to be a great snare) and if it hit properly and if it is recorded decently in a room that is not horrid - you don't need a lot of processing to get a good or perhaps even great sound