J
Jack Hammer
New member
When I came back to the recording arts recently, I was t hrilled to see all of the new techonolgy. Of course, it would take an investment of time to learn but most things worthwhile do. In furtherance, I picked up some of the magazines such as EQ, MIX, RECORDING (or something like that) etc. and so forth.
These mags (rags) all review new offereings by the varius manfacturers but it appears there is some undue influence going on.
First off, it seems the offerings of certain companys get more space than others. Could it be a reflection of the popularity of their gear - maybe. How about another explanation such as those companies pay more in advertising dollars which in turn supports the magazine and so, not only do they get more ink but, that ink is more likely to be favorable.
You see, there seems to me to be bias rendering many of these articles unreliable. Very few, if any, articles I have read said the equipment was not worth buying but as I learned, that is not always so.
I once read a review of an item made by Aphez, an Aural Exciter. The review virtually accused me of living a shallow existence for not having one of these devices. But in checking out the device, I cannot for the life of me figure what all the hype was about.
This is not the only example and for that matter, probably not the best example. I wonder though, is this perception similar to what others see. If you care to, what have you noticed or seen. For me, unless there are articles on how to, I no longer see the value in reading about gear. It has become both boring and useless.
Boring and useless, probably what is wrong with the entire recorded music scene anyway...
These mags (rags) all review new offereings by the varius manfacturers but it appears there is some undue influence going on.
First off, it seems the offerings of certain companys get more space than others. Could it be a reflection of the popularity of their gear - maybe. How about another explanation such as those companies pay more in advertising dollars which in turn supports the magazine and so, not only do they get more ink but, that ink is more likely to be favorable.
You see, there seems to me to be bias rendering many of these articles unreliable. Very few, if any, articles I have read said the equipment was not worth buying but as I learned, that is not always so.
I once read a review of an item made by Aphez, an Aural Exciter. The review virtually accused me of living a shallow existence for not having one of these devices. But in checking out the device, I cannot for the life of me figure what all the hype was about.
This is not the only example and for that matter, probably not the best example. I wonder though, is this perception similar to what others see. If you care to, what have you noticed or seen. For me, unless there are articles on how to, I no longer see the value in reading about gear. It has become both boring and useless.
Boring and useless, probably what is wrong with the entire recorded music scene anyway...
), and perhaps this is a load of B.S., but this is what my editor had to say about bad reviews: they don't accomplish anything. If you are searching for a product, and you read a good review, and it mentions the features you are looking for, you run out and buy that product. If you read a bad review, you know what NOT to buy, but you still don't have the answer to your real question -- what do I buy? With a limited space to devote to reviews on a daily/weekly/monthly basis, you devote that space to positive reviews, which can bring your readers' product search to an end, rather than negative reviews, which only give your readers a small hint in their search.
