I've owned, gigged and recorded on just about every mfr's drums out there.
Honestly, I feel it has more to do with head selection, tuning, room, mics, mic setup, sticks and most importantly playing style. So don't overlook those factors when going for great drum sounds.
It also depends on your budget and what type of music you are producing.
That having been said, I've had some recent success on a rental GMS drum kit (8ply maple, 18x22, 8x10, 9x12, 11x14, 13x16) and using my Ayotte snares for a blues/rock session. I tend to prefer maple, but some drummers swear by birch in the studio. However, if your budget is less abundant, might I suggest also look at musiciansfriend.com "Scratch n Dent" section. Recently, I have seen Peal Maple Masters Shell Packs going for around $700!!! Just get ya some hardware and a snare drum (maple) and you're in business!
Here's a tip on the heads: Try Remo Renaisance or Suede Emporer's (2ply) on the batter heads of the toms and clear Ambassadors on the resonant side. Try the Aquarian Super Kick Clear for your bass drum batter and the Remo Power Stroke 3 or 4 for your resonant. And I've been diggin
the Aquarian Hi-Energy, Remo Coated Emporer and Remo Power Stroke 3 w/ dot for Snare batter and renaisance snare side heads....
Hope that gives you a little head start!