Please submit your theory...

  • Thread starter Thread starter dobro
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dobro

dobro

Well-known member
...why Rodes are being sold at bargain prices in the US right now. What's going on? Why sell winners cheaper than you have to?
 
Hey Dobro,

The answer is right on Rode's site:

"Before the home recording market 'explosion' there were very few established and respected manufacturers of recording (condenser) microphones. Those previous 'market-leaders' produced premium product which also carried a premium price. Why were they so expensive??? Well, the market at that time was small, and considerable investment had to be recouped from very few customers.

RØDE's early manufacturing coincided with the emergence of a much larger market home recording and project studios. The company was aware, that by using the latest technology, and the best design and engineering staff, quantities could be produced which would achieve economies of scale previously unheard of."

- So, they realized there was a market niche in us poor homerecorders. And, they have the industrial means to crank large quantities of mic's out, while still making a substantial profit.

- You can either sell 1 mic for $2000 or 20 for $100. I think they would get faster cash flow going the second route.

That's my theory.
 
the Aussie dollar is only worth 54US cents at the moment so they are dirt cheap in the US - get in there now because as soon as the games are over and we've leached as much US Dollars off the tourists the Aussie dollar will go back up ;)
 
All of the reasons in the above posts are probobly acurate.
Also one more thing to add.If a company can get you into there brand{entery level}with a good product.The hope is you will move up there line to the more expensive products.
 
just kidding... i should have waited longer to respond. i wanted to excite some people. maybe start a little war. and confuse some other people.
 
That would be nice, but in the end, the olympics have an adverse effect on economy. We have a large stadium here called the Big 'O' here in Canada, actually in Montreal, Quebec - A country in their own mind.

We like to call it the Big Owe.
 
kristian
naughty
smack
botty

This pome only works in a North American accent.

Yeah, I understand why Rodes are relatively cheap. It's the reason why they're getting cheaper in the US right now that had me puzzled, until John's post. Exchange rates explains it, I think.
 
Yerp!!!

Not to mention capsules from China, the more "expensive" part of a microphone; especially when it comes to "budget" mics.
 
It's a conspiracy...

yeah, there's a little phantom powered transmiter that sends a subliminal message that sez... "you must buy more of our mics... you must buy more of our mics..." So you see, the prices have to be low enough for us to afford them, or else we'd all go out of our minds. It works well for everyone. Kind of like an earlier post that that mentioned 1 mic @ $2000 or many @ a lower price. I now want an NT3, and the tube model, and everything else they're coming up with.....
 
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