You’re delusional if you deny someone else is in charge.You’re dense if you think anybody other than the agency chooses.
It’s a corporation. That means it has a CEO, that means it has board off directors, the corporation has shareholders
The shareholders are the owners. They’re the ones who ultimately call the shots.
And let’s not forget the advertisers. Let’s say Moderna is a major advertiser, you think they’ll allow any news story to come out that paints them in a negative light?
Nope