You're turning down the volume pots on the guitar to set your level?
I see where you got that....but don't.
Amp sim vsts will usually have input and output controls for this reason.
They're designed to create or simulate distortion and pretty much do the opposite of what you should do when tracking.
With an amp or simulator you might have input gain so high that the signal distorts, then output gain low so it's not too loud.
Basically, turn the guitar up (or wherever sounds right), turn the interface gain until your signal is healthy, then play with the sim until it sounds right.
That might mean amp sim input gain at 11 and output volume at 1.....So be it - as long as your dry recording is healthy.
Your pics aren't much to go on because pretty much every DAW has customisable zoom settings.
Go on the meters, not the pictures.