I don't disagree, but it's not always perceived that way by artists and others making the final decision regarding levels.
Which is precisely why this debate rages on. The only reason it's old and tired and not over with yet is because the decision makers remain mostly uninformed or misinformed.
Unfortunately some equate louder with better quality.
Have you tried pumping the exact same master through two different busses with each bus set to different playback volumes, and A/Bing them as if they were different masters? Then when they pick the louder one, let them know that they were the exact same mix, that there was absolutely no difference between the two? And then asking that they remember that false volume bias in mind when they listen to the real A/B?
Now, I know that if The Q walked into my mastering sweet and said he wanted it smashed, that I wouldn't pull such a stunt. He knows what he wants. But when Joe Home Recorder comes to you and obviously doesn't know any better, don't you want to give him at least a little of the benefit of your expertise?
Probably more often than the guy who plays his music softly and can't be heard by the guy in the next car.
Ah, but there's the rub. To re-iterate, the guy playing it is going to be playing it at pretty much the same average SPL whether it's a pancake or not. Pushing the mix too hard does nothing to increase "the public eye" as long as the end user has control over the playback volume.
I hope that you're right, but if evolution is any indication price and convenience will prevail.
But I REALLY hope that you're right.
Again, where is the price or convenience advantage to high RMS? It does not sell more records, it does not sound better to most people on the other side of the speaker wires (only to the artists, who, let's face it, aren't going to pay a dime for their own CDs

), it's not cheaper or more economical to pancake the mix, and it doesn't, like the old days of AM radio, do anything to increase the number of ears it reaches.
I've said it before, I believe I'm starting to see a bit of a tide turn in many sectors of the pro music industry. It's a slow turning, but I think the fashion is starting to turn; some of the newer generation of top shelf producers are starting to discover the wonders of dynamics as a way of escaping the same ol' same ol' that they've been doing for the past 20 years. That's the positive side of me...
The cynical side of me looks at how we have totally blown the opportunity that digital technology had originally promised us by doing exactly the opposite of what advantages it did and does afford us, and wonders if the Next Big Thing meant to increase ability will simply result in a new buzz phrase that people will want to emulate for a mythical reason: "Crest Factor Free". Here's the HR forum 20 years from now: "Hey guys, I'm new to this stuff; how can I get my quantum optical holography recording to be crest factor free like the pros do? Man that latest DC voltage that the band 'Yet Another Band That Sucks' put out sounds just so AWESOME."
On a bad day I wonder, as a mixing engineer instead of a mastering engineer, what more of the sonic canvas the idiots want to take away from me. Already we have the advocates of LCR mixing wanting to take away 99.16% of the pan space, and the RMS Loudness war contingent wanting to take away about 93% of the dynamic range space.
Let's just cut to the quick; let's just go back to mono...or better yet, how about no speakers at all? Certainly no phase problems then

. Or how about we just eliminate the frequencies between 500Hz and 5kHz altogether. Who needs, em? Those same clients that think louder sounds better also think that death scoop EQ sounds awesome. So let's just cut to the chase and preset our EQs to notch out the entire midrange for them.
Hmmm, you know, if we take the black keys off of the piano, it'll be a lot cheaper and easier to play....
G.