Assuming you're serious and not yanking our chains...
Did you ever like the way your guitar sounded? When is the last time you changed strings? A fresh set always injects some new life into my guitar. How about your intonation and action height? Pickup distance to the strings? Tweaking these things will affect the sound and feel of your guitar. Subtly, but maybe a subtle change is all you need. Maybe the tone you like is in there somewhere but its fallen out of adjustment? Maybe your tastes have changed since you bought it.
Short of replacing the guitar, new pickups are always an option. But yesh, a new guitar is pretty much guaranteed to change the way your guitar sounds
How about your amp? You like the way it sounds without having to heap on effects? Do other guitars sound as unimpressive through this same amp with no effects? Did you ever like the way it sounded? Do you dislike the way it sounds in the room, or is it only on recordings that you're unsatisfied?