Track Rat said:
Gold is a good conductor. I doubt seriously that you'd hear any difference between any cable with decent XLRs and gold plated ones.
Gold is a pretty lousy conductor, relatively speaking, coming in at only three fourths the conductivity of most substances used in wires. I mean, it's not tin, but... you probably wouldn't want to make a wire out of it, given a choice, even if you could afford to do so.
Fun facts:
Electrical conducttivity in (10^6)/(m * Ohm)
Silver: 63
Copper: 59.6
Gold: 45.2
Aluminum: 37.7
Calcium: 29.8
Tungsten: 18.9
Zinc: 16.6
Nickel: 14.3
Cadmium: 13.8
Iron: 9.93
Tin: 9.17
Lead: 4.81
Uranium: 3.8
Carbon: 0.061 (resistors)
Silicon: .00000000000000012 (if I counted the zeroes correctly)
Contacts are plated with gold because a small thickness of gold doesn't do much harm, and gold is basically not reactive. (According to Wikipedia, gold does react with chlorine, fluorine, aqua regia, cyanide and mercury, so don't go polishing it with bleach, toothpaste, or any of the other three things that are all WAY too nasty to have around your home....)