What brand of tubes are you buying then, that you consider good quality and sound and at decent prices?
Look...some shit being sold at crazy prices IS just a lot of hype, but it doesn't mean anything that is priced higher is a scam.
I've purchased Gold Lion KT66 tubes, and they ain't cheap...but I have to say they are better than anything else current, and if you want to buy NOS KT66...step away from the wall, 'cuz your head will slam against it when you see some of the prices on those!!!
I can't really say anything about the Black Label SED tubes, other than that they look like they are good build and probably good QC.
The best way to gauge if their prices are reasonable is by how well they are selling and what other folks say.
If everyone raves about them...then they must be reasonably priced. If they are a scam...I doubt they would be selling at those prices.
Prices are relative to market demand...so if people are buying, then that's what they cost. I don't think everyone could be taken in if flimflammery was going on.
The Tube Depot marks their prices pretty fairly, IMO. They have a wide variety of tubes at all kinds of prices, and some of the brands I'm familiar with are priced pretty much at the going rate, so if that one brand (Black Label SED) is a lot more than others...there's probably a good reason.