I misread the original post. I thought he wanted something close to auralex but cheaper.
Yes they are idiots and call it soundproofing foam

Only for the purpose of the ebay listing if I remember right. If you go to thier site I believe they are very careful to avoid that, but yes it made me laugh when I first saw it too.
I think I covered the fact that the bass traps are a joke.
The wedgie foam however does work well for helping to kill reflections and at the savings over auralex you could go with 4 inch foam if you wanted and I am quite shure get better performance than 2 inch auralex. You could also take the approach of being able to afford to cover more area.
I personally don't trust anyones spec's when it comes to this type of thing. They all are selling something and some how most comparison tests come out favoring the sponsor of the test. I have however used this foam to very good results for killing general sound reflection allthough my aplication of the foam is pretty unique and quite costly.
Anyway. Buyer beware on any and all things. Having used this product my self I will be damned if I will ever shell out auralex prices for simple wedge foam.
F.S.