Never, Ever buy expensive things from discount stores, unless you already know the product is good. I note the best reviews for these headphones don't come from musicians, recoding studios, video businesses, but from users who while best intentioned, really have never tried the ones regular and experienced what quality is.
I exclude the ultra hi-fi people from this discussion, because for them, coloured sound can often be the preferred option. In recording, we tend to prefer something flatter, that doesn't flatter certain sources, and reveals as close to the truth as is possible. Oh yes, and doesn't need power!