4. Bad or no marketing.
-------------------------------------------------------------------------
I posted this blurb on another forum some time back... Since we are on this subject here, I'll post it here as well...
I've played music for quite a few years... I've been in bluegrass, gospel and country bands... My friends and family were always asking, "When are you gonna make it...?". I always tried to explain it to them in a way they could understand by saying:
If the "Music Business" was a yard stick, 3 inches of it would be the music... The other 33 inches is the business...
Bottom line is, these days you have to be able to play to a certain level... BUT you also have to be marketable. You must have a product, a complete package: stage show..etc. that can be sold before a record company to take you on, or even a booking agent for that matter. I've watched the audience, say, at an instrument competition. All super pickers coming across the stage... After about 4 songs, the crowd are not interested anymore... They're turned around in their seats talking to one another. Audiences want entertainment.
If you think back over the years in all genres of music and focus on the 'ones that made it' and the 'ones that didn't', the reason will be obvious. Take Randy Travis for instance. I particularly don't care for his voice, but when they play him on the radio, I know who it is, just by the sound. In this day and time, most everybody sounds the same or they are attempting to imitate another successful performer.
In country music most of the 'cover bands' out there are trying to be another Garth Brooks... In the bluegrass realm, from what I've observed, a lot of groups try to imitate Doyle Lawson, IIIrd Tyme Out..etc.
If you are looking to take your music somewhere, my advise is: BE YOURSELF. Originality is key. That don't mean you have to have all original tunes, just have an original way of doing them, and a stage show to support them. Try to do something no one else is doing. Take this for instance: If a DJ has 2 CD's on his desk one of a popular group and one that he's never heard of, who do you think will get the airplay...? Regardless of content, the more popular group will get more airtime.
If you send a press pack to a promotor, make it so interesting that he won't just toss it in the trash... Most blugrass publicity photos I see, look like a family portrait... Make it interesting, different...
Like I said, I've played for years... but over the past 2 years, I've worked really hard on the concepts I've stated here... Being original and most of all entertaining.
Last year my band was signed to a 'national' recording contract with national distribution in retail shops like Wal-Mart, K-Mart, Tower Records, Best-Buy, Curcuit City..etc.
Bottom line is, take your music where you want it to go. If you only want it to be a hobby treat it that way... If you want it to be a business, treat it that way. Like I said before: If the "Music Business" was a yard stick, 3 inches of it would be the music... The other 33 inches is the business...
Must my .02 worth...