If six was nine...
...the REAL question would be where are all the a&r who have a fucking clue?!? They are the ones who set the tone for the current state of shit, not the few artists who have commercial success. The public pretty much just chooses from what's available, don't they? Hot beat and a hook, right? Nice voice and a smooth groove, right? I don't blame the people, I blame the power. Most are simply products of their environment to a fault, I think.
Jeroleen said:
Besides making beats myself, I also work with others in a more representative capacity along with my partner. Today I was noticing that in our office we have a desk completely covered with demo CDs of various Rap hopefuls and we both commented how amazing it was that in all of those CDs, in all of those Raps there was not one hit, not one great one, not one!
I am sure there are some great beat producers out there but the majority just ain't working. One of the biggest mistakes, besides lack of talent for making beats, is the failure to stay wiithing song forms and makce catchy Rap hooks. Yeah, I know that there are times when the words are important and commercial hooks are not, but mostly, hooks are important.
What is going on with Rap?
Maybe you just gotta toss your bait elsewhere, there's dope cats everywhere.
Anyway,I think that your post shows EXACTLY what's fucked up with hip-hop, well, at least on the commercial end. It's our
expectations.
People think that as long as the hook is catchy and the track is decent, the joint is dope. WRONG ANSWER.
I'd happily take a phat track (verses and all) with a shitty hook over a sorry MC with a catchy refrain in his/her song.
We can write or rewrite a decent hook together, but I ain' t trying to rewrite some idiot motherfucker's rhymes just cuz he got a nice voice and a catchy hook. It's all about "property value," if you ask me...
Besides, picking a hit before it's a hit is a pretty damn subjective thing. Sure, there are some with the midas touch, or midas ear, but by-the-by, no dice. Think about it, enough loot behind a track, enough radio, video, or club play, and a "hit," at least marginal, can easily be born. The best we can do is go with what we think is gonna resonate with somebody if the goal is to sell, sell, sell, and even if not. If your submissions are all butt to you, then again, maybe you should toss your hook in a different spot. Ill cats be everywhere, I bet a lot are scared or have no interest in stuff like submissions cause they don't expect people to bite, so they move in a different way. I'd guess that cats who "live & die" by submitting to get a deal are pretty much on the same tip as those already out and "old."
LiquidBronze wrote:
It’s just not the producers, these days we lack the "hard" core cats that can rhyme as well.
On that note, I think we lack hardcore
fans who should be demanding more of the fools' CDs that they spend their cash on, steal off the internet, or buy from the bootleggers.
Like I said, if six was nine...
fd