I thought it was pretty interesting.
However, I will say that I couldn't really hear the effect very well over the loud background hiss.
The loud hiss IS the effect....though the problem with the video is that the guy has literally cranked up the volume to a crazy level in order to lift that noise up to the audible level that is heard in the video.
So I'm not really understanding this video. What's the advantage of intentionally raising your noise floor? When would you ever toggle the analog switch on?
See above....
I have some of those Waves plugs, and yeah, checked out all the options including the analog switch. The effect is VERY subtle, so when you actually use the option with an audio signal present, that "noise floor" is like 20 floors down in the sub-sub-sub basement!

It's not about raising the noise floor, it's more about applying a digital simulation of harmonic distortion as if it would be with real analog gear. Again, it's SO freaking subtle, that whole video is kinda DUMB because it misleads people into thinking that you get all that HISS when you use the analog option.
You may find that engaging the switch on some audio (see, it all depends on the audio again) that it sounds better WITH the switch on.
That's why it's a pointless info video....without applying it to audio, and at the extremely low level that it really is, and not all loud like he's got it in the video....you don't have any idea what it does or if it works on some audio track or not.
Like mentioned earlier...it's no different than all these "tape simulation" plugs....some digital attempt at adding harmonic distortion and/or tape-like saturation. Same as all the saturation plugs out there....they are meant to mangle the audio a bit or a lot, to taste. These are all tools that can have good use in the right situation.
There is nothing that says pure, pristine, 100% undistorted and harmonically perfect/balanced audio is going to be the better alternative. Some digital fanatics try to sell that about digital VS analog...but it's total BS...IMO.
Good audio is whatever works for a given situation and what you think is best for your situation...so don't be afraid of using the "analog switch".
