Good morning Hammerstone,
Your very first task is to get hold of a service manual for your tape deck or at least the basic specification.
Next you need a test tape and this really should be a full track recorded commercial jobbie. These tend to be pricey so if you can't afford one maybe someone local can make you at least a 1kHz reference tape and possibly a 10kHz or white noise azimuth tape?
The level ref tape will give a specific output voltage (in dBu as a rule) from the playback amplifiers, usually with external level pots at max. Now check azimuth then go back and re-check level!
Now load up
virgin tape of your choice and inject 1kHz (or whatever the manual says) into line input, external line pots at max, AT THE SPECIFIED VOLTAGE LEVEL. Note, it should be obvious I hope by now that you must have some means of measuring audio signals to a fair degree of accuracy and over the audio spectrum. This applies to both the signal out of the machine AND the signals you put in.
Note too that you cannot rely on built in meters because...
1) You have not calibrated them yet!
2) Some meters read the levels POST recording EQ.
3) Even quite expensive VU meters are just a rough arsed signal indicator the dB markings cannot be trusted.
The signals you downloaded or the ones obtainable from Audacity etc are referenced to 0dBFS! The voltage out of the playback device depends upon THAT device.
Lining up even a simple stereo tape machine is a pretty tedious and long winded process WITH the right kit. Without it you are doomed....And we haven't even MENTIONED biasing yet!
Dave.