Yeah the ADC thing is the best. Honestly I thought pro tools was a joke as a native daw until they did that... but then I learned even that had a limit put on it so I still think it's somewhat of a joke.
I heard that at the AES convention when they announced it all, they mentioned that they are going to drop updates like 10.1, 10.2, ect and start putting out new versions every year. Next year we'll have PT11, and so on.