Hooks are completely subjective, though some have broader appeal than others for sure. It depends on the listener's willingness to be hooked as much as anything. Put the catchiest hook in a genre that a person doesn't find appealing and it means nothing to them.
From time to time, I'm one of the speakers at a boys book club in my son's primary school. Once, my son let it slip that I liked the Beatles so the teacher that runs it asked me if I would come in and talk about their songs. I didn't really want to so I thought I'd relate it to reading and I explained to the boys how Lennon, McCartney and Harrison were well read guys that enjoyed reading and how this informed their writing of lyrics, especially later on. I'd brought the album "Revolver" and was explaining how there was a wide range of subject matter among the songs and I played "Taxman" then "Yellow Submarine." During the latter, the boys all sat around with blank, bored faces and I thought I'd blown it ~ until it got to the chorus and suddenly 22 boys aged 5~11, Black, White, mixed race, Asian, Oriental, from Muslim, Hindu, Buddhist and Christian households, with parents from all over
the world, some of whom hadn't been in the UK long, all came alive and burst into song. I was flabbergasted ! They didn't know nor care about the rest of the song, but when it came to the chorus again, the same thing happened.
Even at the end they asked for {and got} "Yellow submarine" as they all filed out back to their various classes.
A year later, I was asked to to it again and this time, I used "ABC" by the Jackson 5 and "One Love" by Bob Marley and the Wailers. The same thing happened as soon as they heard the hooks. They just exploded into life.
The thing is, none of them were into reggae or 60s Beatlepop or the Jackson 5 although the Jacksons' stuff was probably the closest to what they listened to.