You'll need some isoprypol alcohol, 95% pure or higher and Q-tips to clean them as well as all the guide posts, lifter arms and the capstan. The rubber pinch roller can be cleaned with windex also applied by Q-tips. Basically all the metal parts that the tape touches when its threaded and playing on the deck. Check your local drug store for those supplies.
Also, if the problem is in fact filthy heads, you may be using old tape that's succumb to sticky shed syndrome. Older Ampex 456 is usually suspect. Get some fresh new tape. We have a sticky thread on this topic. Please review it to learn more about this issue.
Also, if your not familiar with tape recorders in general and how to do basic stuff like cleaning the heads, try doing a you tube search for any video tutorials. The basic idea is to dip a Q-tip into the alcohol, squeeze out the excess so its not dripping, and then gently scrub down the parts I mentioned until the Q-tips no longer show any brownish gunk or dirt being picked up. The initial cleaning may take several swabs to get off every last bit of dirt.
Lastly, if you've got the owners manual for this deck, sit down and read it and then read it again, as many times as necessary until you fully understand how it works. If you don't have the manual, make effort to purchase one from Otari or off someone on ebay. Having it is a must.
Cheers!