jslator said:WHETHER ALAN HAS A LEGITIMATE CLAIM AGAINST TFPRO/TED FLETCHER IS A VERY DIFFERENT ISSUE THAN WHETHER HE HAS A CLAIM AGAINST MOJO PIE/OZRAVES/STEVE.
Somebody, somewhere along the line, seems to have gotten the impression that Alan had to have his lawyers send a threatening letter to Steve or it would be "selective enforcement". That is so, so VERY wrong ... Any doctrine of "selective enforcement" doesn't apply in that context.
In short, Steve is not using the marks as trademarks. He therefore could not possibly be liable for trademark infringement, even if TFPRo was. That's really not a debatable point. The law is clear ...
Great point jslator. I, however, want to add something to your legal analysis. You are very correct that it is highly uncommon for trademark owners to sue advertisers. The one important reason why this is not done regularly is because if they did, they would have to defend the merits of their case against the "alleged" trademark infringers (the sellers of trademarks that are confusingly similar). However, it's my understanding that a trademark owner (under US law at least) can assert rights against anyone who is using a trademark that is confusingly similar to their trademark. (See 15 U.S.C. 1125 infringement applies to "anyone").
As far as the "selective enforcement" nonsense, it is correct that it would be selective enforcement of trademark rights NOT to send a cease and desist letter to Steve or anyone else who is selling or advertising infringing trademarks. The thing that many folks aren't realizing is that IT IS IN NO WAY CLEAR WHETHER ALAN AND CO. TRULY OWNS ANY TRADEMARKS TO BEGIN WITH. Alan and Co. have no "registered" US trademarks. It appears that they may have one UK trademark, but that's all. As you have said several times A COURT IS THE ONLY BODY THAT CAN DETERMINE AT THIS POINT WHETHER ALAN POSSESSES A COMMON LAW TRADEMARK. None of the threatening cease and desist letters will make any "alleged" trademark(s) any more real.