Actually the reserve is even lower. The Buy It Now price is for those who can't wait. I would still be a good deal at $450. At todays prices the set would be $700. These are just over a year old. Actually wait, I should be charging more for Buy It Now.
Nahhh. Make a newbie happy.
So here is the theory. The starting price is to attract interest. The reserve is what you would be willing to let them go for. The Buy It Now, is what you think they are worth and hope to get. After that, let the chips fall where they may.