C
CyanJaguar
New member
So you just had 1,000 of your CDs delivered to your door. You have the professional thing going: full color inserts, shrinkwrapped, bar coded, etc. Now you have to come up with a way to move 1,000 CDs of unknown material, from an unknown artist, and sales at your gigs are not nearly what they could be.
Well, fret not, because its simple (but not easy)
KNOW THE NUMBERS GAME
Empirical data says that for every offering,
20 % will always buy,
20 % will never buy,
and you have to sell the other 60%
say that you are completely inept at selling, you would only need to approach 5,000 people to sell your 1,000 CDs.
If you are not that optimistic, there is another school of thought that says that: Your success rate at selling will be 10% of all approached. I.E, you'll sell one CD for every 10 attempts you make at selling.
Assuming this model, you would have to attempt 10,000 sales.
THE 80/20 RULE
The 80/20 rule says that 80 % of your sales will come from 20% of your customers, So, actively look for the 20% in your area that will carry 80% of your 1000. Go to stores, rich people, entrepreneurs, etc.
Selling will not be easy. the first thing I learned is that selling is the highest paid hardwork and the lowest paid easy work. If you spend $3000 printing and marketing 1000 copies of your CD, and you sell each copy for $10, you stand to make a $7,000 profit. Multiply that for every 1000 CDs you sell and it adds up quick.
Well, fret not, because its simple (but not easy)
KNOW THE NUMBERS GAME
Empirical data says that for every offering,
20 % will always buy,
20 % will never buy,
and you have to sell the other 60%
say that you are completely inept at selling, you would only need to approach 5,000 people to sell your 1,000 CDs.
If you are not that optimistic, there is another school of thought that says that: Your success rate at selling will be 10% of all approached. I.E, you'll sell one CD for every 10 attempts you make at selling.
Assuming this model, you would have to attempt 10,000 sales.
THE 80/20 RULE
The 80/20 rule says that 80 % of your sales will come from 20% of your customers, So, actively look for the 20% in your area that will carry 80% of your 1000. Go to stores, rich people, entrepreneurs, etc.
Selling will not be easy. the first thing I learned is that selling is the highest paid hardwork and the lowest paid easy work. If you spend $3000 printing and marketing 1000 copies of your CD, and you sell each copy for $10, you stand to make a $7,000 profit. Multiply that for every 1000 CDs you sell and it adds up quick.
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