Often, from the factory, new drives are shipped without a Partition Map/Scheme/Table or partitions
so your computer will see the hardware and know what it is but there are no volumes or anything to display.
You can't use it in that state.
Most operating systems will pick up on this and ask you if you want to initialise the disc which, as far as I know, is simply choosing and writing a partition map and at least one partition of a chosen file system.
If you're planning to install fresh windows 10 on the drive you can handle this in the installer.
It should prompt you and give you the tools to create new partitions on your drive so that it has somewhere valid to install windows.
On a modern machine you'd want GUID / GPT partition map and NTFS file system.
Generally I recommend against having the OS on a large disc along with lots of data,
in favour of keeping the system drive relatively small and having a separate, internal or external, drive for storage.
That way I find it easier to manage backups of data, and a backup or clone of the OS,
and if something awful happens to your computer or drive, you can take the data drive to another computer and access it.
If that's not appealing a second best would be to partition your drive such that windows has, say, a 256 or 512 GB partition, and the rest is a separate storage partition.
At least with that setup if there's ever a need to reinstall the system from scratch, there's minimal risk of wiping your data in the process.
Only you know your needs and workflow, though, so take that with a pinch of salt.
