I sorta disagree. Music is made for the common man/woman, so who is there better to be a judge?
Fine, then let them judge. But they can't judge when the believe there is only one choice. It's not like the alternative is worse, either.
Ultimately it is the common man (consumer) that will determine it's fate and viability.
Don't kid yourself. The consumer is led around by the nose as it is. How the hell do you think they came up with the "mo' louda, mo' betta" idea to begin with? This was not a public wish or a public demand, and it still isn't. It is simply what they have been led to believe by others with either no better knowledge, or with ulterior business motives.
The same is true of the talent they listen to. it's not like the bigger labels and Clear Choice gives the public a lot of choice as to what they have to listen to. Well, yeah, OK, if the public wants to get off their fat asses and work at it a little bit, they do have a LOT of choice. but the average Joe Punchclock wishes to be spoon-fed, and what they are spoon-fed is a very short list of artists that have the largest promotional budgets put behind them.
It's not like proposing to them that they not crush their mixes is going to hurt their business, turn off the consumer, make the music sound worse, or have any other negative effect. On the contrary, it will have an immediate positive effect on the music, it will make the consumer happier (maybe not immediately, but soon enough) because they won't tire of their playlists so fast, and in the longer term will help the music business because a happier consumer can only increase business not shrink it (it's no complete coincidence that the health of the music industry over the past couple of decades has been inversely proportional to the intensity of the
volume infitada.)
Still I think a lot of misdirected blame is put on the ME around this here...
I will blame mastering engineers for confiscating the shorthand "ME". Why does that not stand for "mixing engineer"?
But other than that, I put no blame on the position. Most of the real mastering engineers on this board I have the utmost respect for, and I consider my friends, and I have not been shy about proclaiming any of that.
My problem is with those few mastering engineers who abuse the misguided "conventional wisdoms" as I described in the last post as an opportunity to increase their business, at the cost of the industry, the craft, the customer and the music in general. Not all mastering engineers are like that, but those that are, I cannot go quietly about.
If you're not one of those abusers, Tom, then you've got nothing to worry about from those of us who you wrongly feel to be ME bashers in general, and you shouldn't take it personally; instead you should join us in the cause of calling out those that are tarnishing your profession's good name.
There are plenty of rotten mixing engineers out there too. It does not offend me if someone trashes them; in fact if the criticism is justified, I'll lead the charge myself.
G.