Guess who's dissing Em now?

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Change of POETS

Change of POETS

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Wait for it..... THAT'S RIGHT! MC HAMMER!

MC Hammer is back and he’s hitting the airwaves once again with his own style of rap music. His new CD, Full Blast is scheduled for release in 2004. Leading the way to the new CD is the video for the title single, "Full Blast." The video will be released prior to the CD according to Hammer. In his song "Full Blast" Hammer effectively blasts other rappers, notably Busta Rhymes and Eminem. He raps about his return to the scene saying he never really left but was standing on the sidelines watching other artists call themselves rappers. His lyrics say he is the ultimate rapper because he has accomplished much more and he’s about rapping and dancing. The video takes on a different look and energy than any of his previous ones. "Full Blast" transitions from a modern club-like stage with neon lights and ‘30s gangster dressed audience to a more theatrical type stage, complete with chandeliers and lighting fixtures recalling an earlier era while blending in modern elements. The video, however, is all about the dance, not so uncommon in Hammer’s past. He mixes in dance styles and dress from four areas of the country. His goal was to incorporate these dance styles, with his own twist, so that his audience could relate and dance to them where ever they live.
Director Darrell Diamond Williams chose Venice Beach based creative shop rOOm for the post-production of the video. Cutting this video appropriately was important because of the message it is to convey. rOOm is known for cutting the hottest music videos in the industry and is second to none. Hammer’s vision was to capture the,energy and strength in the performance that is MC Hammer. Therefore, in post he wanted to keep those elements in place while simultaneously bringing out the color and making the many transitions seem artistic. Hammer has always taken a hands on approach in everyone of his videos, his latest is no exception. "rOOm is a fantastic facility with extremely talented artists. The communication between the offline editor Dean Gonzalez and online editor Bill Pollock was excellent. It really helped the process to be expedited with a certain level of excellence that I require. As I watched Bill’s online work and listened to his suggestions and saw some of the things he brought to the table I quickly dubbed him ‘Kill Bill’ because in my terms he was ‘killin’ it, he was making it happen," he exclaims.

Hammer wanted the video done quickly and rOOm turned it around in four days. Using an AVID Media Composer, rOOm’s offline editor, Dean Gonzalez, delivered an almost perfect first cut within two days. Hammer was happy with the cut but wanted to finesse the dance sequences. "He was more hands on because his dance moves are so specific and no one knows them like him," says Gonzalez. In the video there are dance sequences for the West Coast, the South, the Midwest and the East Coast. Hammer puts his own twist on each of the dance styles he’s learned from across the country. He wants everyone in the country to recognize the dances. "Because of that I had to keep the energy of the video focused and create a different look than in typical videos," Gonzales expands. "I also took simple a neon Full Blast sign that they had shot just by itself where it lights up and added some dance sequences to it to give it better energy and give it a better look visually."

rOOm’s online editor Bill Pollock’s job initially was the typical wire removals, coloring and many other things viewers don’t see but that really helps the look. "The key to online editing a video is for the final look not being too much in your face, but adding little things that enhance it," says Pollock."However, for ‘Full Blast’, I added a touch that is visibly noticeable but it ties the video together," continues Pollock. Many videos today use letterbox style, but Bill and Director, Darryl Dimaond Williams, suggested Hammer go in another direction by framing the entire video with neon tubes at the top and bottom of the picture. The neon tubes play off the lights of each scene and frame the video making it even more theatrical, classic look.

"The hardest part of the video was fixing a shot of a particular dance sequence," says Pollock. "The scene wasn’t shot behind a green screen so I had to remove a chandelier and a ceiling." Pollock rotoscoped every single frame of the sequence, which was six seconds long. Originally Hammer wanted the chandelier in the shot. However, the ceiling it hung from was not evenly painted and chandelier had the same shades that the ceiling did. "It would have been too time consuming to rotoscope the chandelier so I presented Hammer with a vivid blue sky with white billowy clouds that really made it stand out.," says Pollock. Hammer liked it and it is in the final cut.

According to Victor Ginzburg, Executive Producer, the key to rOOm’s success is being able to provide clients (whether they do commercials music videos or trailers) with great talent for offline, online, and design all in one facility."As the offline is going on, the client is already working with our designers, effects artists and online editors and maximizing the quality of the creative. For example on Full Blast, Hammer initially wanted to have words in neon font to flash on the screen. Our designer Sinbad met with Hammer and had spectacular tests done the next day. Dean flew the pre-composited graphics into the cut and it was decided not to have any graphics at all, since it distracted from Hammer’s performance. Ultimately, the creative search was resolved by Bill’s neon letterbox solution," says Ginzburg.

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My comments on this.... Hammer is looking for another chance to get some $ back. So he's gonna diss the biggest name to get noticed...

His career is over... has been for years.
 
That's funny.

I didn't know ministers could diss people & get away with it. Hmmph. Let the church say "Amen."

One thing I can say, after seeing Hammer's ass dancin' for God with his shadow-tracking sidekick, i'd much rather he waste his efforts on bad music & even worse rapping, than trying to dance me into the grace of God...

diendolo

"You might know it all, but you don't know me"
-KEVLAR-
 
Please Hammer Don't Hurt HIm

LMAO that is they funniest shit i've heard in a long time..
thank you change...u made my day that much better LOL


Peace
 
Hammer is the Man!!!!!!!!!!!!!!!!!!!!!

I think Hammer is the greatest of all times...... The GOAT has returned baby!!!!!! OH YEAH!!! Stop hating on the kid...LOL!!!!!
 
These guys gotta realize when it's over. They should take the money they have invested into making an album into something else where they would have a better chance of succeeding. Mc Hammer had his run, he's too old to be trying rap again. Besides isn't he a minister now?
 
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