I hate Flash... Steve Vai uses Flash, but has a simple html version for everything. I have a friend who is a VP in a Seattle based Graphics company, they specialize in guilding website for corporations. I sent him my page once and he said it sucked, I agreed because it does in my opinion.
Anyhow Im pretty finicky about html coding and layouts, I built the Boeing Internal F-22 website, its much better than my personal page, but it paid better too.
The only thing I don't like about the Blue Bear site is the Huh? on all of the specifications for the equipment list. Its a personal taste thing, but I hate redirections of the root page or home page. Pop-ups are equally annoying.
A page must be inviting, fast, simple to navigate, and informational. Try to bring flash up on a 28.8 modem, anysite that tells me to add plug ins or upgrade my browser immediately gets closed.
Do not use my website as an example of what to do, buy rather use it to see how annoying they can be
Peace,
Dennis