If it was me...
Get you a fat stack of CDs (w/vox. i guess) & start showing your area college & h.s. kids some love by blessing 'em with a sampler. Easy enough to garner some support like that - people talk, CDs travel & get copied, shows get booked, and so on. Get cats who dj college & community radio to start giving some of your joints some burn, maybe bless a few mixtape djs, too. Bless them school organizations (colleges) who book shows with a press kit and a short stack of CDs. A little dough spent goes a long-assed way on the PR end if you hit the right folks with the right shit. Word does travel, and kinda fast, especially in an area like VA where fools headhunting for fresh, new artists seem to like to check out every now & again. I've seen firsthand offers worth at least considering as a result of manhandling & massaging college & non-profit radio - this was in atlanta, but I'd gamble it'd work anywhere, especially in a such a competitive market as the metro VA areas.
There are some other pretty tangible ways to get some listens & looks, not all that free, but not all that expensive, either. The trick isn't to "touch the untouchable few," but to let them touch you after you've licked everybody in their A.O. with your shit. Them fools HATE to be outta the loop.
If your stuff is instrumentals only, then I'd take a bit of a different approach.
Or not. I'm just a home recorder.
good luck
