Don't you just love ads like this ?

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cjacek

cjacek

Analogue Enthusiast
Check out the attached ad. Not only do they trash their own analog product of yesteryear and make disparaging remarks about, but it's also very clear that they have the model # and info wrong! It should be the 3440 and not 3340S! :rolleyes:

I can just imagine a clueless me wondering about, wanting to get into recording and then seeing enticing ads like this one. Of course I'd get the 2488! :eek: I got lured in!! :eek: This can also be read as follows: "If you don't get the 2488 or go digital then you're a total dumb ass".

Luckily I went the other way and such ads now make me laugh, just like a Don Lapre late night infomercial! :D

Still, it's no wonder people "went digital" ... :rolleyes:
 

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I dunno, to me it doesn't read like they're bagging the old product to promote the new one, but using it as a reference point for the quality/flexibility of their product. Its promoting the Tascam brand and new products, trading on the reputation of the older products.
 
Looks to me like they're shittin' in their own bed!

........................... :eek:
 
I fully realize and respect that there may be differing opinions on the ad but to me, the way it is written and laid out is definitely disrespectful of their own product. IMHO, the term "...shittin' in their own bed" would be accurate, as Dave points out.
 
There's a big difference, at least visual, of the 3340S (model # in the ad) and the 3440 (pict in the ad). Too bad the geniuses who designed and printed the ad didn't combine the recorder with the correct model # and accompanying info. :rolleyes:
 
This is the 3340S:
 

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...and this is the 3440:
 

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Y'know,...

I was absolutely in awe when I saw the A-3440 for the first time,...(appx. 1980),... as well as being astonished at what it could do!! That was 2 years before I got my own multi-tracker, the Tascam 244 Portastudio!

Home recording has come a long way since then. The specifics may have changed, but the fundamentals have stayed the same.;)

Nice pics, Daniel !!!;)
 
Thanks, Dave. :)

Btw, I recall you don't *stock* any TEAC 3440 or TEAC 80-8 recorders. ;) Any chance that you might buy to complete your extensive collection ? :confused:
 
Naaaaaaaaaaaahhhhhhhhhhhh!!!!!!!!!!

I'd consider it, but only after I've worn out my Tascam 34, 34B & 38,... which might be decades to come!!

Anyway,...

It's much cheaper living vicariously through you!!!!!!!!!!!!!!!! :eek:
;)
 
The ad is lame, on the face of it.

When the A3440 was the hot technology, "Simulsync" was the unique technological edge that Tascam brought to the table in home recording. To say, "The A3440 has Simulsync" meant a lot & it was different. To say, "The 2488,... has Simulsync!" Like,... they all have simulsync! Is the 2488 such a piece of crap, that the best thing Tascam can say is, "it has Simulsync"? Aagh, sheesh. Tascam has lost it! Why not tell me something the 2488 has that the competitors don't have, or what's the competitive edge the 2488 has. Maybe it's the midi recording function, etc.

I have a better ad slogan!

"The 2488 is about the cheapest in it's class! 24 tracks don't get any cheaper! Come & get 'em! TASCAM". ;)

(I should be in advertising!) :eek: ;)
 
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Looking at it again it still says "we helped start he home recording revolution and we're continuing with it" to me.

There are some dumb things there - like the "simulsync on a digital multitracker" thing and the "we're out of 3440 brochures" - but I still don't think that the intent of the ad is to hassle their old unit.

It would be much like HP running an ad saying something along the lines of "in the 1980's we released the LaserJet and revolutionised the industry - now we've done it again with the LaserJet 1320" or something like that. (probably not the best example because they used a Canon engine but you get the point). Patting themselves on the back for being a technology leader, using their history to say that their new gear can be just as revolutionary.

Regardless of the analogue vs digital debate I still think the ad isn't bagging their old gear, instead using it as a reference.

That might just be my Antipodean tendency to see the best in people though :D ;)
 
Just thought of another way to explain myself.

The ad says "In 197x we released the 3440S and it was revolutionary. Now we have the 2488 and it's revolutionary too."

It doesn't say "In 197x we releaed the 3440S and it's shit. You want to buy a 2488 instead."

They even include a quote stating how great the 3440S was, that it started things.

BTW this is completely independent of my own opinion of the 3440S, 2488 or any other recorder. I'm just explaining what I see as the message of this ad.
 
A Reel Person said:
Why not tell me something the 2488 has that the competitors don't have, or what's the competitive edge the 2488 has.
I have a better ad slogan!

See, that would be smart. Go up against a competitor and not its own product from 1979, for God's sake! :mad: Also, get the model number correct to go with the rather lame head-on photo of the 3440 and stop with the lame ass jokes like we're outta the brochures crap. Oh yeah, why even mention "OLD!" in the headline ? Yeah, belittle your own product (and the brilliant engineers of yesteryear who thought it up) so that you could sell your own "advanced" plastic crap with a chip in it. No thank you! So much crappy print it's not even funny! :rolleyes:

<rant over>
 
I respect your take on this Andrew but the ad made Dave and I pissing mad! :eek: :mad: :D ;)
 
Even though it may not have been the intent of the design dept to "bag" their gear, it can easily be interpreted as just that. At the very least it's ignorance on their part.
 
I think the add is not very well thought out!

Despite the fine print, the ad conveys the message 'Out with this old junker, and In with this sleek little Beauty!'... and then they can't even get their own model numbers correct, which makes them look even more like idiots. I don't think it's an analog/digital debate. It's an ineffective and lame ad. I've seen better 2488 ads with a stronger message.

Anyway, "The 2488's Cheapest in it's Class" is a strong, unified message that's true, & being the cheapest in it's class is one of the 2488's biggest virtues. That's not knocking it at a machine. That's just thinking in advertising terms,... and in real terms about the 2488 in it's field of competitors.

Digital's not my thing, & I think Tascam's lost it, but I'm not a digital, Tascam or 2488 hater. If I were to get any such machine (digital 24 track porta), I'd probably get the 2488, 'cause it's cheapest in it's class! Not 'cause it has Simulsync! Duh! And to think the people who put that at together probably went to Ad College for that! Damn, what a waste! I could do better in my spare time! :eek: ;)
 
you know guys, this thing and all the comments here kind of got me thinking ... well, I mean it got me thinking seriously about the add and various issues (marketing, technology AND! analog vs digital :p ...because it is in your face.... without even reading a word )
.....
so after thinking and re-thinking and re-thinking again... I simply have to finally conclude: "This add SUCKS, period. . Case closed. Bang. :D "
It suck vertically and horizontally by any and all means.
**********
and, btw.... so does modern TASCAM, (sorry guys, if you still have al lot of respect for that company... I have very little left, really .... :( )

and btw, this is the same TASCAM, which (on the pages of "On Sound" (The Tascam Guide To Recording...that is ;)) , Issue 6/Volume 3/Spring/Summer 1997 (which I have (and some more) in one of the dusty corners of my cave :)) ) has stated (and I quote word-to-word!):
In between page 12 and 13 The issue has 12-page products insert, titled as "TASCAM Recording Products (spring-summer 1997)".
On page 2 of that insert (which actually is page ONE, because page "1" is a cover of the insert ;)) a "guided" reader gets the pleasure to read:
DA-98 Digital Multitrack Recorder.
......
The DA-98 ... significantly ups the ante for the professional and post-production professional alike. ... the new DA-98 delivers the absolute best in digital multitrack functionality."
Then!... On page 11 of that insert (which is next to the last ;)) a "guided" reader gets the pleasure to read:
TSR-8 Multitrack Recorder...
...is an economical spring-board into the world of professional multitrack recording. Perfect for independent musicians, small recording studios and post-production studios. Built in dbx noise reduction gives 10db more head-room and incredible 108db signal/noise ratio delivering near-CD recording quality.
Yep. Near-CD quality. That is true. .... So, From which side is it near? Not as bad as CD-quality but kind of close to it? Oh, I see.... :D
And!, speaking of the whole "new world" out there... if that is what it is, then thanks but no thanks... keep that "springy board thingy" of yours for yourself. :mad: :D :D
But that's just me - dummy, who would hate to be springed to that "new world of pro-recording". I'd imagine, that a "guided" reader is better informed and prepared and focused on his/her goal and thus will quickly realize, that there's no reason for entering the "springy stage" while you can enter the "world of pro-recording" straight forward, by purchasing the product listed on page 2 (if not the Big DA-98, then it's lil' Bro DA-38). ;)
*******
uhhh, so what's in "TASCAM Hitmakes" section of the guide... (page 8)?
Take a guess.... :) heh heh
- Alan Parson.
But of course, who else. lol
Nice pic of him as always (a "thinking" man... photo ;) )
And what is he ranting about in his contributions to the "guide"?
- About his:
latest project ... "On Air" a multimedia tribute to mankind's will to fly, packaged with an interactive CD-ROM which he recorded at his Parsonics Studio, a state-of-the-art 48-track facility equipped with six DA-88.
he-heh-he... :D
Thanks for the guiding, Alan. I know too what six-pack is good for.
>>>>
may I address Alan here? (I know he's not going to read it, but ... you know , in the style of "talking to myself" ;))
So here's a note to Alan:
-Hey, Alan, from what I've read here and there, I figured you really would hate to have to splice tape again and have all the band-members having their fingers on something while recording/mixing and you would hate to have no "undo" button under YOUR finger. BUT! Maybe! Only maybe! If you'd do that again, maybe, then people actually would like to listen to your projects again? You may want to try it. Well, if you care, to begin with and have some time for it, since you are so freaking bussy contributing to various "guides" in various publications.
.....
o.k.
shall we break a six-pack? Yes, we shall:
:D :D :D
 

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I couldn't really read the fine print that easily on the posted ad, but this is what it says to me. Hey... we had a 4 tracker back in the good old days of home recording just starting out... and it was kinda expensive. But now, thru advancements from your friendly folks at Tascam, we have come out with something with a lot more tracks...and hey, it costs less. Nothing saying the 3340 was a POS or anything. Just that the company is striving to come out with better and better products, and keep the price down too.


Hey..I just bought a circa 1995 16 channel keyboard mixer by Tascam for 46 bucks shipped off Ebay. Can't beat that with a stick....

Of course, no one is reading "that" thread!! lol!
 
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