I wanted to chime in here too;
When it comes down to it, there are a billion ways you can build treatment DIY that will work just as well or better than commercial products. You can buy bags of insulation and stack it up in your corners for bass trapping; you can use dense foam like they use in furniture that you can easily buy at a fabric store instead of auralex foam, you can buy rockwool/rigid fiberglass and build absorbers, you can use bookshelves as diffusors. The thing is that even with all the commercial treatment in the world, you need to know what you're doing; I know a guy who had his entire two car garage covered in 2" auralex and it sounded AWFUL in there because the fundamental frequency range was still reverberating like a mofo. You're trying to flatten the rooms reverb time at various frequencies, not kill all the reflections. Start by getting rid of artifacts, and then take care of bass, and then maybe you can selectively color certain walls/reflections with different density materials, but don't just throw soft stuff around and hope for a better sound. Oftentimes people end up creating new problems and they don't realize it until they've had a few weeks to let it all gestate.