...and make profit.
Here's a "strategy":
Make great tape. - (piece of cake

)
Package that great tape in two fashions:
Fashion A: Analog Recording Tape on the reel in the box. No Special Labels.
Fashion B: Professional Analog Recording Tape on Professional Reel in Professional Box. All labeled with big "PRO".
Sell "Fashion A" tape at low price and keep it low.
Sell "Fashion B" tape at high price and do all pricing up experiments with it as you wish.
Take extra profit from selling "Fashion B" tape and invest it into Mass Propaganda about greatness of "Fashion A" tape., and I mean
MASS-Propaganda.
Don't waste cash and time on traditional commercial channels such as commercial TV, Radio, Print Press. Be creative and use "New Meadia"
Give away some cool "Free Gifts" for customers who buys "Fassion A" tape. People love cool free gifts. Do something like Maxwell House Coffe does.
Have you seen their new can yet? The coffe is the same. The key to the hearts and minds is the can. You see.

So make those boxes
"collectable" again.
Collect 2000 points and get
this special new limited addition LP free.

If a deal with David and co. does not work out, then try to team up with something like coffee maker. Buy ten reels and get free coffee.
Or how about this: buy ten reels of analog tape and get 100 FREE new releases mp3-songs downloads. Now, that would be a real
bomb, would not it?

**********
food for the brain:
"
On the day when the last internal combustion engine production line was shut down the gasoline production and distribution business has become slightly rougher and bumpier ride."